In a bold move to supercharge its international presence, Resorts World Las Vegas has appointed Greg Shulman as Executive Vice President of International Marketing. Announced on March 17, 2025, the hire signals a renewed focus on attracting high-rolling clientele from around the world—a strategy that reflects the growing influence of online platforms like 888jogobet, 888jogo, and 888jogo casino in the evolving gaming ecosystem.

Greg Shulman Brings Star Power to the Strip

With over 30 years of experience in casino marketing and international player development, Shulman is a seasoned pro who’s helped shape some of the most iconic casino brands in Las Vegas. From launching the Bellagio in 1998 to his key executive roles at MGM Resorts and Palms Casino, his reputation for building high-value relationships is unmatched.

This makes his arrival at Resorts World a strategic boost, especially as traditional casinos find themselves competing with digital giants like 888jogo—a platform known for its wide range of casino games, seamless user experience, and appeal to both casual players and seasoned VIPs.

Digital vs. Destination: The Global Casino Marketing Race

Resorts World Las Vegas is betting big on Shulman’s ability to engage elite players from around the globe. His international track record is expected to help the resort bounce back from early challenges, including regulatory hiccups and negative press tied to a prior sports betting controversy. Now, with a refreshed leadership board and a $4.3 billion property to showcase, the resort is repositioning itself as a hub for luxury gaming.

However, as brick-and-mortar establishments refine their outreach, 888jogobet and 888jogo casino are rewriting the rules of VIP engagement. Unlike traditional resorts, platforms like 888jogo offer high-stakes tables, private tournaments, and global access—all without the need for flights, hotel stays, or physical presence.

The Shulman Strategy: Personalized Experiences Over Generic Promotions

Shulman’s recent role at Palms Casino Resort saw him double down on tailored guest experiences for high-end players, a philosophy that aligns well with both Resorts World’s ambitions and the highly personalized user experience offered by 888jogo casino. In the digital world, personalization is everything—players expect loyalty programs, exclusive bonuses, and direct support, all features that 888jogobet has built into its platform.

With Shulman now leading international marketing efforts, Resorts World aims to close the gap by creating luxury experiences that resonate with today’s tech-savvy, mobile-first casino clientele.

What This Means for the Future of Casino Marketing

While Shulman’s hiring is a win for Resorts World, it also underscores the pressure that land-based casinos face in the era of online dominance. The growing popularity of platforms like 888jogobet demonstrates how fast the industry is shifting. These online casinos aren’t just alternatives—they’re becoming the standard for a new generation of players who value convenience, instant rewards, and 24/7 access.

Even with a marketing powerhouse like Shulman at the helm, Resorts World will need to compete not only with other Vegas giants but also with agile platforms like 888jogo, which are constantly innovating in real-time.

Final Take: Traditional Meets Digital in a High-Stakes Showdown

Greg Shulman’s appointment at Resorts World Las Vegas is a clear signal: the battle for global VIP players is heating up. While traditional casinos invest in leadership and infrastructure, the online world—led by giants like 888jogo casino—is scaling faster, adapting quicker, and capturing market share with every click.

As the casino landscape continues to evolve, the question isn’t whether digital platforms like 888jogobet will challenge traditional casinos—it’s how fast they’ll do it.